Morrisons' Sales and Brand Expansion Through OrderGrid's 
On-Demand Grocery Solution

Challenge

Scaling On-Demand Sales and Satisfaction

Morrisons, amidst its growing digital customer base, faced the challenge of enhancing online sales and expanding its brand presence. The key issues included managing real-time product information, efficiently replenishing micro-fulfillment sites, and increasing order volumes while maintaining high customer satisfaction.

OrderGrid Solution

Instant Management of Items, Catalog, and Product Prices

The integration with Morrisons' head office source of truth allowed for real-time management of product information, ensuring consistency and accuracy across all digital platforms.

Seamless Supply Chain Integration

OrderGrid was integrated into Morrisons' supply chain, enabling automatic replenishment of micro-fulfillment sites. This ensured continuous product availability, vital for meeting the surge in online orders.

Scalability of Order Processing

With OrderGrid, Morrisons' sites experienced a significant jump in order volume, going from processing 20-30 orders per day to managing hundreds of orders daily, effectively scaling to meet the growing demand of digital customers.

Impact

Increased Digital Sales

The implementation of OrderGrid's solution directly contributed to a significant increase in sales to digital customers, tapping into a broader market segment.

Brand Expansion

Morrisons' brand presence in the digital space was notably enhanced, benefiting from the improved operational efficiency and customer satisfaction.

High Customer Satisfaction:  NPS  20 -> 90

The improvement in order accuracy and the availability of a wide, dependable product range led to a substantial increase in Net Promoter Scores, from 20 to an impressive 90, driven by the reliability and accuracy of the OrderGrid system.

Operational Excellence:  >99.9% Order Accuracy

The system boasted an accuracy rate of over 99.9% and a product availability rate of more than 98%, setting a high standard in order fulfillment, underscoring the operational excellence facilitated by OrderGrid.

Conclusion

Morrisons' Digital Growth with OrderGrid: Enhancing Operations and Customer Satisfaction

OrderGrid's on-demand grocery solution was transformative for Morrisons, enabling them to meet growing digital demand and boost their online brand presence. The notable rise in Net Promoter Scores and high accuracy and availability rates highlight the effectiveness of OrderGrid in revolutionizing their grocery retail operations.